A week or two ago I read an article on book trailers. I didn’t save the link to the article (late-night reading is like late-night sending messages on Facebook, something I mean to do and usually start to the process of doing, but click out of the browser before I actually hit “save” or “send”) but it definitely had me thinking. I’m trying to locate the article but haven’t had any luck yet. If I do find (and believe me, I’ll keep trying) I’ll be sure to link to it in a different post.
The article asked the question: “Do book trailers really sell books?” This had me thinking. Personally, I love book trailers, which is a surprise to me considering that I hate movie trailers. I always look books up on Amazon and Barnes & Noble to see if they have a trailer and if they do I watch them over reading the written synopsis. But has watching a book trailer directly resulted in me buying a book?
I can honestly answer yes to that question. I have purchased multiple books based on the watching the trailer, including my favorite book The Gargoyle, by Andrew Davidson. I watched the trailer late one night and the next morning, got up and went to Border’s to buy the book. It was a hardcover by a debut writer, books that, at that time, I’d usually wait to get from the library. But after watching the trailer, I had to read the book right away!
What about you? Do you watch book trailers? Have you ever purchased a book because of its trailer?